Friday, April 30, 2010
Tuesday, April 27, 2010
Nikki Lund talks about how designing White Trash Beautiful with Bon Jovi's Richie Sambora came to be
Richie Sambora and Jon Bon Jovi have been making music for nearly three decades. It is an artistic partnership born of chance, and driven by the burning inner need to create rock n roll songs and share them with the world.
Recently, Bon Jovi’s trusted consigliere of the power chord has embarked on a fashion collaboration: this time with Nikki Lund, songstress of her band Secret Mind and the design muse for their new clothing line, White Trash Beautiful.
Indeed JoviNation, think Captain Crash and the Beauty Queen from Mars, sprung from the glitter and pixie dust of ethereal souls sharing a vision. Their fashion fusion proves artistry knows no generational divide; that two distinct geniuses from different creative backgrounds can capture lightening in a bottle and pardon the phrase, make beautiful music together.
Fear not, loyal and passionate ladies of the Bon Jovi Nation! Sheath those nail files and fang sharpeners and give the lady her due. As she pointed out in my Exclusive Examiner.com interview, Nikki Lund is no stranger to the L.A. fun-way scene; and though the tantalizing tigress clearly doesn’t need it, she comes with the Bon Jovi Seal of Approval.
An unlikely duo at first, Lund revealed that Sambora had become a fan of her successful clothing line, Eccentric Symphony. Drawn to the look and feel of the comfy-chic clothes, he soon fell in love with the line known for its bright colors that boast L.A. hip in heavily embroidered thermals.
Designed and painstakingly made in L.A., Lund uniquely adorns her clothing with a music CD from her band Secret Mind. In addition to the lines success, the CD distribution has made her one of the largest independently distributed music labels in the world.
Lund learned the basics of her craft from her Mother and grandmother, and began making her own stage wear; soon, admiring friends became her first customers.
“My brother dated an actress in L.A; she saw my clothes and fell in love”, she said, “and before long her friends were asking me to do clothes for them”.
Thus was born Eccentric Symphony, and soon Lund’s stylizations were adorning such stars as Miley Cyrus, Brad Pit, Angelina Jolie, Cameron Diaz, Drew Barrymore, Eva Longoria-Parker, and Aerosmith lead singer Steven Tyler.
Sambora soon commissioned Lund to make clothes exclusively for him. Before long, he and Bon Jovi were big fans with both wearing her creations on tour.
So how did the Guitar God of one of the World’s Most Successful Rock N Roll bands become a fashion guru?
According to Lund---who is extremely intelligent, articulate and warm in our interview---Richie and Bon Jovi had written a song called ‘White Trash Beautiful’. “They decided that it was too misogynistic”, she said, “and Richie said ‘Hey, that sounds like the name of a clothing line’”, and the rest is history presently being written.
Sambora and Bon Jovi are partners in the line, she said, and “Richie has been interested in fashion his whole life, and it’s been a life-long dream of his to be a designer”.
“It made a lot of sense because he’s been a pioneer, a trailblazer, a visionary, not only in music, but in his own sense of style and fashion. Richie’s always done his own thing, so it was natural for him to evolve into WTB”.
Make no mistake, JoviNation, Richie Sambora and Nikki Lund are front-and-center in this endeavor, with Jon playing a supporting role for a change!
This past March at L.A. Fashion Week, White Trash Beautiful debuted to great response. The line is flirtatious and tempestuous, boasting high end dresses, lots of leather, a peacock ensemble and lots of Red Carpet -worthy designs, all made in America.
Richie’s daughter Ava, 12, even made her runway fashion debut with Mom Heather Locklear beaming in the front row as Lund’s song of the same name set the pace of the runway.
“We got an amazing response from the public at L.A. Fashion Week,” Lund said, “and WTB was chosen #1 for the week!”
“Everything Richie wears is White Trash Beautiful”, Lund beams, and the two have formed their own band of the same name. “Richie and I are writing our own music”, and she describes the style as “being in the tradition of the Eurythmics”.
Talk about co-branding! Could there be a White Trash Beautiful CD adorning pieces of the new line? We’ll have to wait and see.
There is even a big surprise awaiting Bon Jovi fans in London for the upcoming 02 Arena shows:
“Jon gets some of the t-shirts, and I designed a special blazer for him to wear at the 02 Arena in London that is the classic piece we debuted at Fashion Week, but in the colors of the British flag”.
Undoubtedly, the Union Jack will never look so good!
When asked what it means to be and wear White Trash Beautiful, Lund humbly responded:
“It is a line for every type of woman. It offers a variety of styles for different body types; different tiers, and different prices,” she said.
“It’s a collaboration that is created from passion, love, and believing in yourself enough to be expressive”, she added, “but most of all, it’s about believing in yourself; feeling free to express your inner self and go wherever it takes you”.
Nikki Lund paused for a moment, and added:
“Most of all it expresses that anything in life is possible---anything---if you work hard for it."
From PR Newswire:
DKMS' 4th Annual Gala: Linked Against Leukemia to be Held at Cipriani 42nd Street on Thursday, April 29th
Special Performance by Jon Bon Jovi
Halle Berry, LA Reid, Melissa Etheridge, Estelle, Eva Mendes & Kylie Minogue Confirmed to Attend
DKMS, the world's largest bone marrow donor center, will further its fight against leukemia with the organization's 4th Annual DKMS Gala on Thursday, April 29th at Cipriani 42nd Street in New York City.
Oscar winning actress and Coty partner, Halle Berry and Coty CEO and the Gala's Honorary Chair, Bernd Beetz will present Island Def Jam Chairman, Antonio 'LA' Reid with the "DKMS Linked Against Leukemia Award," in recognition of his tireless work in fighting cancer and supporting organizations and charities which do the same. Reid will follow in the footsteps of past DKMS honorees', Joe Uva, CEO of Univision Communications Inc., Cindy Crawford, who lost her brother to leukemia, and Manny Chirico, CEO of Phillips-Van Heusen, a lymphoma survivor himself.
"I am extremely honored to receive the prestigious DKMS Linked Against Leukemia Award," said LA Reid, Chairman, Island Def Jam Music Group. "Leukemia affects thousands of people every year and kills more children in the U.S. than any other disease. Many patients could be saved by a bone marrow transplant, but there simply aren't enough donors to save everyone. I encourage everyone to sign up to save a life."
Access Hollywood's Shaun Robinson will MC the black tie event which will feature an emotional first time leukemia patient and donor meeting. The evening will also include a very special performance by legendary music icon, Jon Bon Jovi. All proceeds raised will go directly to enrolling life-saving bone marrow donors.
The Empire State Building will also be lit red & white on Thursday, April 29th in honor of the Coty/DKMS Linked Against Leukemia Partnership.
At just fourteen years old, Katharina Harf, EVP of DKMS Americas lost her mother to the life-threatening disease. She was in need of a bone marrow transplant and the search for a life-saving donor seemed hopeless because, at the time, there were only 3,000 unrelated donors available.
"After my mother's death, my father continued the fight by recruiting thousands more bone marrow donors," said Harf. "I have since made it my goal to continue my mother's legacy by helping other leukemia patients, so no family has to go through the same pain we did."
Each year, more than 140,000 people are diagnosed with a blood cancer, such as leukemia or lymphoma. Less than 30% of patients can find a match in their own family; the other 70% must search for an unrelated donor. Sadly, only 4 out of 10 patients will receive the transplant that could save their lives.
The DKMS mission is to save lives by recruiting bone marrow donors for leukemia patients. More than 20,000 DKMS donors have helped save lives by donating their bone marrow. DKMS is the largest and most experienced bone marrow donor center in the world with over 2 million registered donors. DKMS Americas is a 501 (c)(3) nonprofit organization. For more information about DKMS visit www.dkmsamericas.org.
ABOUT THE COTY-DKMS LINKED AGAINST LEUKEMIA PARTNERSHIP
In October 2006, Coty Inc., a global beauty leader, joined DKMS, the world's largest non-profit bone marrow donor center, in the fight against leukemia by establishing the Coty-DKMS Linked Against Leukemia partnership. Led by CEO Bernd Beetz, Coty has leveraged its strong celebrity partnerships to raise awareness of the disease and help recruit thousands of donors around the world. Additionally, Coty has assisted DKMS in establishing independent DKMS organizations in the Americas and Poland with plans to open offices elsewhere in Europe in the coming years. Leukemia, one of the leading causes of cancer deaths worldwide, personally affected the Coty family when the wife of longtime Coty Chairman Peter Harf succumbed to the disease in 1991.