Bon Jovi NRL Anthem...

Bon Jovi's NRL 'anthem' available Monday

The NRL's new "anthem" for season 2011, international super group Bon Jovi's track "This Is Our House", will be available for download on Monday (Feb 28).

The track, which the NRL has secured exclusive Australian rights to for the next three years, will be used to headline the game's advertising campaign for the 2011 Telstra Premiership season and will be launched next week.

Rugby league fans can download the track on Monday at Telstra Bigpond Music and see the NRL's sensational new "This Is Our House" marketing campaign exclusively on NRL.com next Wednesday (March 2) at 6am ahead of the official 2011 season launch at 12.30pm. 

The track is a "home-ground anthem" that will be echoed by fans at every NRL venue and will feature in 60-second commercials from next Wednesday (March 2).

It will be integrated into a range of NRL activities, with the Nine network already committed to incorporating the theme into its telecasts of the Telstra Premiership.

"This Is Our House" is expected to capture the game’s unrivalled passion and excitement as have previous rugby league advertising "anthem" which have featured some amazing names from Tina Turner to Tom Jones and the Hoodoo Gurus.

The NRL announced their major coup on February 9 in securing the three-year deal with Bon Jovi for the exclusive Australian Rights to "This Is Our House". 

Bon Jovi are rated the world’s number one touring act after playing to 1.5million fans in 2010 and having amassed 125million album sales in a career that has produced major hits in each of the past three decades.

The song was written with international sports marketing in mind and has already been used successfully in the US in association with the NFL. 

"Having led an American Arena League football team from inception to championship and as a lifelong sports fan, I know the intensity and dedication that goes into cheering on your team," said Jon Bon Jovi.

“We wrote ‘This Is Our House’ to be a sports anthem and ‘House’ has found a home in the US on the playing fields of the New York Rangers, the New England Patriots, and the NFL. 

“This new partnership with the National Rugby League to bring the song to Australian Rugby League gives me great satisfaction. Having played countless stadium shows in your country, I know for a fact that your fans know a thing or two about marking your turf and staking your claim."

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This is Our House...

Official Vid is up at Bon Jovi's YouTube Page!!



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CBS and Bon Jovi Partnering Up...

CBS AND BON JOVI PARTNER IN AN EXCLUSIVE ON-AIR FALL PROGRAMMING CAMPAIGN FEATURING THE BAND'S NEVER-BEFORE-BROADCAST SONG, "THIS IS OUR HOUSE"

THIS JUST IN...

...from CBS Marketing Group

CBS AND BON JOVI PARTNER IN AN EXCLUSIVE ON-AIR FALL PROGRAMMING CAMPAIGN FEATURING THE BAND'S NEVER-BEFORE-BROADCAST SONG, "THIS IS OUR HOUSE"

Spots Featuring the Band's Stadium Anthem Kick Off Tonight on CBS Fans Can Download the Song at http://www.bonjovi.com/ as of This Week

CBS has partnered with global rock icons Bon Jovi to feature the band's never-before- broadcast stadium anthem, "This Is Our House," in the Network's on-air promotional campaign for the new fall schedule. Beginning today (Tuesday, Sept. 14), CBS will launch the new promotional spots and, as of this week, www.bonjovi.com is making the single available for download online for the first time.

The Bon Jovi "This Is Our House" Network broadcast spots mix live footage of the band with a video montage of CBS's new and returning series.

Bon Jovi fans can download "This Is Our House" at www.bonjovi.com as an instant exclusive download for those who pre-order Bon Jovi Greatest Hits or Bon Jovi Greatest Hits: The Ultimate Collection. Both career-spanning compilations will be released on Nov. 9, 2010. Bon Jovi's Greatest Hits contains two new songs, including the new single, "What Do You Got?" while Bon Jovi Greatest Hits: The Ultimate Collection contains the hit single, "What Do You Got?" and three additional new songs.

The Grammy Award-winning rock band Bon Jovi has set the bar for nearly three decades as one of the most successful rock bands in the world. Globally, they have sold more than 120 million albums, performed more than 2,600 concerts in over 50 countries for more than 34 million fans. Throughout the years, the band has consistently delivered #1 albums and Top 10 hits; most recently, Bon Jovi's 13th album, The Circle, debuted at #1 worldwide while its accompanying World Tour became the #1 tour in North America.

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Saskatchewan takes Bon Jovi up on offer ...

Roughriders plan on using rocker’s ‘This is Our House’ track as theme song

Just what the Saskatchewan Roughriders needed: Jon Bon Jovi as a pitchman.

Playing before 35,000 fans inside the CFL team’s home stadium on Wednesday, the American rocker donned a Roughriders hat for his band’s final bow, made a reference to being “in Rider country” and, during back-to-back versions of a new tune called This is Our House, told the community-owned franchise’s proprietors: “If the Riders want to use this as their new theme song, it’s okay with me.”

The Roughriders already sell more merchandise – $7-million last year – than the other seven CFL franchises combined, so they aren’t going to miss a marketing opportunity. They plan to blast This is Our House from the loudspeakers before Saturday’s game at Mosaic Stadium against the Hamilton Tiger-Cats.



“We are going to use the song,” Roughriders vice-president of marketing and sales Steve Mazurak said Thursday. “We use different forms of music for a highlight package and we’ll for certain use it for this game. We’re getting it all pieced together.

“Watch for it just before introductions. It’s a crescendo! It will be pre-kickoff.”

The Bon Jovi concert was staged on a beautiful summer evening. After Kid Rock served as the warm-up act, Regina Mayor Pat Fiacco presented the band with Roughriders jerseys backstage while the office lights inside city hall (visible behind the stage) were strategically illuminated to spell “BON JOVI.”

Several Roughriders players were in attendance to watch the lead singer with the mega-watt smile who used to co-own an Arena Football League franchise and his five bandmates play 23 songs, including It’s My Life and an extended version of Bad Medicine.

“I went to the concert,” Roughriders head coach Ken Miller said. “There were 35,000 people there singing the words … and me.”

Bon Jovi told the audience his band was recording a music video for This is Our House, so it had to be played twice.

Before ending the encore with his most famous hit, Livin’ on a Prayer, he thanked the crowd profusely for its patience. The new song – featuring lyrics such as “Are we gonna raise the roof? / Oh, yeah! / Are we gonna touch the sky? / Hell, yeah! – is expected to be published this winter.

“[Bon Jovi] gave us the rights,” Mazurak said. “All the stadiums that hosted his tour get to use that song.

“Good on him. He’s a smart businessman. This is a stadium song, like some of the stadium songs that have been around for decades, like [Queen’s] We are the Champions. Some songs are imprinted in the hearts and minds of the sporting world.

“If you get This is Our House, it speaks to what sports and home-field advantage are all about.”


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